Founded by the now defunct National Life and Accident Insurance Company, who used the call sign WSM (We Shield Millions), 650AM WSM Radio first broadcast at 8 pm on October 5 of 1925. Less than two months later, in November of 1925, the station birthed its most famous show, the WSM Barn Dance. Rebranded shortly thereafter as the Grand Ole Opry, what started out as a simple for-radio broadcast of old-time music from Downtown Nashville is today the longest continuously running live radio programme in the world. ‘The Show that Made Country Music Famous’ did likewise for Nashville; because of WSM‘s wide reach — thanks to its iconic National Register of Historic Places-listed, 808-feet-high, 50,000-watt, diamond-shaped antenna and its nighttime clear-channel signal — musical acts from all across the eastern US came to Nashville in the early years of the station’s existence propelling the city into a recording industry capital and the centre of the country music industry. In recognition of its contributions to the bluegrass industry, the station was named Radio Station of the Year at the 1996 International Bluegrass Music Awards.